Best male olfactory creation 2023

Milan, 26 September 2023 – Accademia del Profumo, at the Strehler Theatre, opens the curtain on the Milan Beauty Week, and proclaims the winning fragrances of its Award in the nine categories and in the two competing awards of the 2023 edition. The final of the 2023 Accademia del Profumo Prize is characterized by a kaleidoscope of artistic expressions that highlight the craftsmanship and authenticity of the theatre.

The presenter Giorgia Venturini and the artist Samuele Sbrighi have the task of uniting all the categories of the winning fragrances in the competition in a multifaceted artistic and perfumed story.

A scenography is dedicated to each category; for example, a choreography of dancing artists and musicians, or again: a narrative voice – like that of Neri Marcorè -, a magic number – entrusted to the hands of the Magician Casanova After the pre-selections by the Quality Juries (specific for each category) followed by the Nomination Jury (made up of around a hundred experts including representatives of the sector, media and distribution), the Technical Jury, made up of the steering commission of the Accademia del Profumo, representatives from retail, beauty journalists and bloggers, seven categories are entrusted; For the Best Olfactory Creation category (voted in all phases strictly in blind) the winners are Narciso Rodriguez For Her Musc Noir Rose Eau de Parfum for the women’s fragrance and Black Metal Man John Richmond for the men’s;

This important recognition confirms the commercial success of this very high quality men’s perfume.