Elite World Group and Italart Co. join forces to usher in a new era of luxury fragrances by Elite
Milan, March 10, 2025
Elite World Group, the global leader in model and talent management, and Italart Co., a benchmark in high-end perfumery, have announced an exclusive partnership to launch a collection of fragrances under the Elite brand, set to redefine the concept of contemporary luxury.
This strategic collaboration combines Elite’s identity and global influence with Italart’s olfactory expertise, resulting in a line of perfumes that embodies the essence of style, personality and charisma that Elite represents worldwide.
“Our vision goes beyond fashion: we aim to translate the Elite spirit into a multisensory experience. With this new fragrance collection, we celebrate our heritage in the world of model management and take it to a new dimension,” said Paolo Barbieri, CEO of Elite World Group.
Alberto Tanzi, CEO of Italart Co., commented: “We are proud to collaborate with an iconic company like Elite World Group. This partnership represents an extraordinary opportunity to create products that embody the sophistication and allure of the fashion world. The lifestyle-branded fragrance market is constantly growing, and by working together with Elite through co-marketing initiatives, targeted social campaigns, and extensive distribution, we are confident in bringing a fresh perspective of luxury and innovation to the beauty industry.”
The collection will be available in key international markets starting next autumn, ready to captivate those who see fashion as a form of self-expression and seek a unique and sophisticated olfactory identity.
Hardcore Religion to a Dance Beat: the essence of duality signed by John Richmond
The new men's fragrance Hardcore Religion to a Dance Beat by John Richmond is an olfactory journey that fuses sacredness with rebellious spirit, embodying the double soul of those who seek a deeper meaning without giving up the energy of freedom.
Conceived by nose Lucas Sieuzac, the fragrance opens with a bright and invigorating burst of bergamot, apple and coriander, evoking the awakening of the soul at the first light of dawn. The heart of the perfume reveals an intense combination of rose, vetiver, cinnamon and cedarwood, in which strength and introspection intertwine to represent the firmness of inner conviction. The enveloping base of musk, amber and cashmere gives a feeling of peace and intimacy, sealing the fragrance in a perfect balance between chaos and calm.
The packaging design reflects the soul of the fragrance: a reusable shell with an aged metal finish encloses a simple and refined black bottle. The choice of a refill system demonstrates the commitment to greater environmental sustainability, combining aesthetics and responsibility.
Hardcore Religion to a Dance Beat is a celebration of freedom of expression and the contamination between the sacred and the profane, a bold olfactory signature for the contemporary man who lives every facet of his personality with intensity.
Available in perfumeries from February 2025.
Two New Fragrances for Replay's "Earth Made" Collection: A Meeting Between Nature and Wellbeing
It's a pleasure to announce the launch of two extraordinary new additions to the Earth Made collection by Replay: Island Light and Provence Violet. Available from May 2024, these fragrances represent a celebration of the connection between nature, well-being and sustainability. The L'Essenza body fragrances of "Earth Made".
Designed to enhance the beauty of nature, these body fragrances transform the daily routine into an experience of pure relaxation and inner harmony. Each fragrance is an elixir of well-being created with certified natural raw materials, vegan and sustainable. The packaging, made with recycled and recyclable materials, is a tribute to respect for the planet.
Iceland Light: Freshness and Refinement
Inspired by the evocative Icelandic lagoons, Iceland Light offers a unique and regenerating olfactory experience: The fragrance embodies the ethereal freshness and elegance of Icelandic light, offering a sense of renewal and profound well-being.
Provence Violet: Romance and Delicacy
A tribute to the lavender fields of Provence, Provence Violet is an ode to sweetness and romantic charm: Thanks to VivaScentz™ technology, this fragrance promotes holistic well-being, with proven psychological, physiological and social benefits. Discover Your Moment of Well-being With Earth Made, Replay offers not only body fragrances, but a deep connection with nature. Join us on this journey of holistic well-being and sustainability, letting yourself be enveloped by the unique notes of Iceland Light and Provence Violet.
The new "Green on Me" perfumes by Replay
Italart Co. srl is pleased to announce the launch of the new "Green on Me" fragrance line, a tribute to sustainability and natural beauty. Continuing the path undertaken with the "Source of Life" line, this new creation celebrates the perfect fusion between innovation, quality and respect for the environment. "Green on Me" is dedicated to those looking for unique and unforgettable fragrances that reflect a deep love for nature and sustainable values. Designed for the new generations, every detail has been carefully designed, from the use of natural ingredients to eco-conscious packaging, with the bamboo cap as a symbol of this philosophy.
THE GREEN ON ME FRAGRANCES Eau de toilette for Men – Green on Me An olfactory journey through the mountains: spicy and citrus notes of cardamom, white pepper and orange blend with the depth of the cannabis flower and the warm intensity of sandalwood and amber woods. Perfect for those who love adventure and connection with nature. Eau de Parfum Donna – Green on Me The freshness of citrus fruits such as bergamot and mandarin meets the floral delicacy of orange blossom and heliotrope. The base, with vanilla and sandalwood, gives a warm and reassuring embrace, evoking the quiet of the earth warmed by the sun.
Distinctive Features:
- Bamboo cap: Natural, biodegradable and renewable, reduces the use of plastic.
- Sustainable formulation: Ingredients selected to minimize environmental impact.
- Dedicated to the new generations: Fragrances that combine excellence, ethics and respect for the environment.
Exclusive Olfactory Jewels: Discover the New Collection of Eau de Parfum Jewel by Roccobarocco
Roccobarocco, famous for its distinctive expression in the world of fashion, once again finds its way into the hearts of lovers of luxury and elegance with its latest creation: the "Jewel" Eau de Parfum collection. Four fragrances, four precious olfactory jewels, inspired by precious metals - Platinum, Yellow Gold, Rose Gold and Iron - stand as wearable works of art, transforming the concept of perfume into an authentic sensorial experience.
The Elegance of Precious Metals: Platinum, Yellow Gold, Rose Gold and Iron
The new Roccobarocco collection goes beyond the traditional concept of perfume: each fragrance, like a unique jewel, has been carefully conceived to evoke unique and impalpable sensations.
- Platinum Dream: It embodies exclusivity and refinement. The fragrance opens with sparkling and fresh notes and then evolves into a symphony of elegance and sophistication.
- Golden Bouquet: An ode to wealth and luxury. This fragrance expresses warmth and opulence through an enveloping combination of precious notes.
- Shiny Rose: Delicate and seductive, this perfume embodies grace and femininity. A sophisticated blend of floral and fruity notes that captures the essence of effortless elegance.
- Iron Extreme: Strength and determination take shape in this strong and bold fragrance. Intense and deep notes blend to create a timeless and enveloping aroma.
Olfactory Jewelry: The Art of Wearing Perfumes
Each bottle, elegant and refined, embodies the personality of its corresponding precious metal. The design is an ode to craftsmanship and beauty, similar to a jewel decorating your dressing table. But the real magic lies in the sensory experience offered by these fragrances.
The fragrances of the "Jewel" collection by Roccobarocco are designed to be worn as precious accessories. Like a jewel that completes an outfit, each of these fragrances adds a touch of luxury and personality, emphasizing the uniqueness of the wearer.
The Expression of Your Personality: Choose Your Olfactory Jewel
The "Jewel" collection by Roccobarocco offers an emotional journey through the sense of smell, allowing anyone to choose the fragrance that best represents their essence and personality. Whether you are attracted by the refinement of Platinum, the warm opulence of Yellow Gold, the delicate femininity of Rose Gold or the decisive strength of Iron, there is an olfactory jewel ready to accompany you on your daily journey.
These Eau de Parfums are not just fragrances: they are true sensorial works of art, wearable jewels that leave a unique imprint wherever you go.
Choose your favorite "Jewel" and let your essence express itself through a touch of luxury and refinement.
Never Forever: emotion and passion by John Richmond
Never forever is the new women's perfume by John Richmond that exudes sensuality, freedom and non-conformist style.
The market release of never forever is for November 2023, the rock'n'roll and rebellious fragrance offers an olfactory experience at the limits of passion and wants to establish itself as a style icon. A long lasting fragrance that combines the highest quality raw materials while respecting the environment, with 94% of the ingredients biodegradable, the John Richmond perfume is an expression of responsible luxury.
The prestigious blood red bottle is sealed with a broken heart with silver studs, the brand's recurring motif. "Love Hurts" but it's always worth the pain
The precious scarlet red packaging with embossed skin effect in 50ml and 100ml Eau de Parfum, 200ml Shower gel and 200ml Body lotion.
Black metal man - best male olfactory creation 2023
Best male olfactory creation 2023
Milan, 26 September 2023 – Accademia del Profumo, at the Strehler Theatre, opens the curtain on the Milan Beauty Week, and proclaims the winning fragrances of its Award in the nine categories and in the two competing awards of the 2023 edition. The final of the 2023 Accademia del Profumo Prize is characterized by a kaleidoscope of artistic expressions that highlight the craftsmanship and authenticity of the theatre.
The presenter Giorgia Venturini and the artist Samuele Sbrighi have the task of uniting all the categories of the winning fragrances in the competition in a multifaceted artistic and perfumed story.
A scenography is dedicated to each category; for example, a choreography of dancing artists and musicians, or again: a narrative voice - like that of Neri Marcorè -, a magic number - entrusted to the hands of the Magician Casanova After the pre-selections by the Quality Juries (specific for each category) followed by the Nomination Jury (made up of around a hundred experts including representatives of the sector, media and distribution), the Technical Jury, made up of the steering commission of the Accademia del Profumo, representatives from retail, beauty journalists and bloggers, seven categories are entrusted; For the Best Olfactory Creation category (voted in all phases strictly in blind) the winners are Narciso Rodriguez For Her Musc Noir Rose Eau de Parfum for the women's fragrance and Black Metal Man John Richmond for the men's;
This important recognition confirms the commercial success of this very high quality men's perfume.
Replay - Source of life - Fragrances free by nature
Replay - Source of life
Source of life is the name that represents the creative spirit of Replay's new men's and women's perfumes.
The fragrances evoke the vigor of water, perfectly in tune with the scents of the environment that surrounds us.
Formulated to satisfy the senses, they create a perfect symbiosis with the planet.
ATTENTION TO THE ENVIRONMENT
Innovation for Replay also means attention to environmental issues. This commitment has led to the creation of a capsule in the Replay Apparel collection, totally made with organic fibers and dyed with ZDHC eco-certified mineral pigments, which marries the philosophy of "Reconnection with planet Earth", discussion platforms that invite participants to explore how cultural beliefs and personal values influencing the way we see and treat Planet Earth. This sensitivity has inspired Italart, licensee of the brand, in the creation of the new Replay fragrances.
HARMONIOUS COEXISTENCE
The careful selection of raw materials, the choice of primary and secondary packaging materials and of the finishes themselves follows a logic of respect for the environment and adherence to the principle of the 3 R (reduce, reuse, recycle) The purity and exclusivity of the fragrances in the new Source of Life collection are guaranteed by the Orpur® label, which Givaudan assigns to the best natural raw materials, individually selected with great care and which represent the 'grand cru' of essences.
The particular shape of the bottles refers to pebbles smoothed by sea water. A total fusion with the environment that can be found in bamboo caps, a super sustainable resource, because it's a plant with a particularly rapid growth rate and therefore highly renewable. Furthermore, the cap of the 100ml is immediately and totally recyclable, because the grip of the capsule is made of cork, with low environmental impact.
John Richmond's Black Metal Man in the final
Black Metal Man - Award 2023 Accademia del profumo
Black metal Man by John Richmond earns the final and is among the three men's perfumes chosen by the expert juries of the Perfume Academy as the best olfactory creation of 2022.
This precious award that is assigned to perfumes that stand out for the pleasantness of the fragrance, the quality level of the raw materials and the classification and the olfactory novelty compared to the Italian market, suggests the success that the fragrance is having with consumers.
John Richmond Black metal man - elegant and irreverent
The launch of John Richmond's new Black metal man perfume is scheduled for November 2022.
Dedicated to all men who live modernity by combining physicality, style and intelligence. this masculine fragrance enriches the Black Metal line created in 2021, with the release of the feminine perfume which is already a must for elegance and transgression.
The bottle reflects the soul of the brand with a bright black color and a silver studded cap.
The fragrance brings together floral notes of violet, iris and rose combined with soft leather with a touch of amber, patchouli and hints of cardamom, bergamot and orange.
available in the best perfumeries.
for more info : https://italartprofumi.com/brand-john-richmond/
