John Richmond's Black Metal Man in the final

Black Metal Man - Award 2023 Accademia del profumo

Black metal Man by John Richmond earns the final and is among the three men's perfumes chosen by the expert juries of the Perfume Academy as the best olfactory creation of 2022.

This precious award that is assigned to perfumes that stand out for the pleasantness of the fragrance, the quality level of the raw materials and the classification and the olfactory novelty compared to the Italian market, suggests the success that the fragrance is having with consumers.


John Richmond Black metal man - elegant and irreverent

The launch of John Richmond's new Black metal man perfume is scheduled for November 2022.

Dedicated to all men who live modernity by combining physicality, style and intelligence. this masculine fragrance enriches the Black Metal line created in 2021, with the release of the feminine perfume which is already a must for elegance and transgression.

The bottle reflects the soul of the brand with a bright black color and a silver studded cap.


The fragrance brings together floral notes of violet, iris and rose combined with soft leather with a touch of amber, patchouli and hints of cardamom, bergamot and orange.

available in the best perfumeries.

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Earth made by Replay - natural body fragrance

Thanks to Italart and Replay's sensitivity towards the environment, the first collection of natural fragrances for the body "Earth made" was born.

The name of the "Earth made" collection recalls the natural origin of the materials:

100% VEGAN

The names of the fragrances recall places where nature has run its undisturbed course over millions of years and where we would like it to continue its cycle without human pollution.


About ten million years ago, the waters crossed the sandstone to the west and the Amazon River began to flow eastward. At that time the Amazon rainforest was born, the great tropical rainforest that occupies the drainage basin of the Amazon River and its tributaries in northern South America and covering an area of ​​6,000,000 square km. Its forest extends from the Atlantic Ocean in the east to the wooded edge of the Andes in the west.
The lush vegetation includes a wide variety of trees and the Rainforest is the richest and most diverse biological reservoir in the world, containing several million species of insects, plants, birds and other life forms, many of which are not yet cataloged by scientists.


More than 100 million years ago, Antarctica was part of the supercontinent Gondwana. Over time, Gondwana gradually broke up and Antarctica as we know it today formed about 25 million years ago when the Drake Passage opened between Antarctica and South America..
Antarctica is the coldest, windiest and least populated of the world's continents. It has a unique landscape, particular ecosystems and is one of the true wilderness areas in the world.
Antarctica has a recent history regarding its discovery, while much earlier European geographers of the Middle Ages and the Renaissance hypothesized the Terra Australis Incognita, a mythical land in the far south.


Antelope Canyon is the product of millions of years of water erosion. This natural geographic point was formed about five or six million years ago when the erosion of the Colorado River carved a deep channel through layers of rock. In fact, the Navajo name of Upper Antelope Canyon is "Tse 'bighanilini", which means "the place where water flows through the rocks", and it attracts nature lovers near and far for its remarkable and mysterious beauty. The canyon walls climb 120 feet above the creek bed, making it a wavy-looking red sandstone cathedral.
The Grand Canyon contains some of the oldest rocks discovered on Earth. The mile-high walls reveal a cross section of the earth's crust dating back nearly two billion years. These rock strata gave geologists the opportunity to study evolution over time.


In the heart of Italy, things have changed little here since the 10th century BC, when the region was inhabited by the Etruscans, a tribe that settled there and whose descendants are found in almost all the villages of this region.

The distinctive landscape is a mixture of rolling hills that flow into sharp-topped mountains, where time seems to have stood still. You will be struck to see how centuries of human intervention have respected and worked in symbiosis with the environment, embellishing the rolling hills with cypress tree-lined avenues, planting silvery vineyards and olive groves and building peaceful and harmonious villages and towns.


Italart lays the foundations to grow on foreign markets

Thanks to the entrepreneurial choices that combine the appeal of licensed perfume brands, the quality and experience in creating perfumes with the internationalization of communication, Italart is already recording strong growth in collaborations with foreign distributors since the end of 2021. bringing a constant growth of the turnover both at European and intercontinental level.

The contribution of € 10,000 from the Emilia Romagna region thanks to the European regional fund also contributed to this development:


Unknown Pleasures the exclusive eau de parfum by John Richmond

The Unknown Pleasures collection designed by John Richmond is born with an elegant bottle in matt black satin glass and a rigid cardboard box that are in harmony with the luxurious and minimal style of the collection.


The distinctive fragrances that make up the luxurious collection combine unconventional raw materials such as licorice and saffron with classic accords defined as woods, amber and spices.
The collection consists of 4 different fragrances each dedicated to the pleasure of wearing blends of exclusive and high quality essential oils to express luxury and sensuality.
Dedicated to a self-confident consumer who is looking for something distinctive and unique.

Mysterious woods

find out more about the collection

Brand John Richmond


Fashion Box, a leading company in premium denim and international casualwear to which the Replay brand belongs, has chosen our experience and our vocation for eco-sustainable production for the creation and distribution of perfumes and related cosmetic products.

La licenza esclusiva a livello mondiale avrà inizio con il lancio della nuova linea di natural body fragrances EARTH MADE a luglio 2022, che rappresenterà la perfetta espressione del DNA e della forte identità di Fashion box - Replay - all’approccio etico e sostenibile nella creazione dei prodotti.


Alberto Tanzi, CEO of Italart: “It is a real pride and a pleasure to be able to collaborate with Replay, a leading international brand in the denim segment, with whom we share dynamism, values and an emic and ethical approach.

Matteo Sinigaglia, CEO of Fashion Box spa, comments: “Italart is an Italian company that is characterized by strong research and creativity, for a vertical management of its production chain and which operates through a consolidated and selected international network. Thanks to a vision that is very attentive to respect for the environment, it is the right partner to guarantee our beauty lines an international presence in compliance with a correct brand positioning

With these words, the two CEOs commented on this new partnership.


About Us

The commitment and development in the search for sustainable materials in the production of perfumes, has not escaped the attentive eyes of the leading newspaper in Italy in the economic and financial sector "Il Sole 24 ore" which has decided to dedicate an article to Italart in the paragraph:

EMILIA ROMAGNA - Leading companies in the new development model

Black Metal the new perfume for women by John Richmond

John Richmond's new perfume for women is born, BLACK METAL


Black Metal is the big news of 2021 that John Richmond wanted to dedicate to all women with a strong character who know how to impose themselves in love and at work.

In the top notes you can feel all the joyful and irresistible irreverence of bergamot and lemon that meet the green and delicately spiced freshness of elemi.

The sensuality of the black rose appears in the heart, tattooing an unforgettable and disturbing scent on the skin. Balsamic and fresh davana nuances, mixed with the powerful diffusivity of mahonial, take up the soft leather notes with tonka bean, hypnotic patchouli and precious amber as in a harmonious symphony.


The bottle designed by John Richmond reflects his luxurious and unconventional style, inspired by an eclectic range of sources, from post punk to tribal motifs and influenced by the creativity and unpredictability of young people, by "street culture", offering a unique style and strong distinctive characters.


Bathroom products

Body lotion

A moisturizing and emollient body lotion with the romantic and transgressive notes of the Black Metal fragrance in which the irreverent notes of lemon and bergamot are appreciated combined with the sensuality of the black rose.

Fluid and light emulsion, smooth and easily absorbed, it melts delicately on the skin, leaving it soft and silky.

Shower Gel

Shower gel with a romantic and transgressive scent, forms a soft foam, leaves the skin pleasantly scented.

Brian Adams photographs John Richmond's advertising campaign

Famous rockstar Brian Adams photographs the launch of John Richmond's new perfume, Black Metal!

To better communicate the rock musical spirit present in his creations, John Richmond has involved the rock star Brian Adams as the author of the shots of the photographic campaign for the launch of the Black Metal perfume. Brian Adams has signed the new Pirelli 2022 calendar, imposing his artistic creativity all over the world also as a photographer.


Me Divina the new women's fragrance by Roccobarocco

Italart presents the new women's perfume by Roccobarocco: Me Divina.


The fragrance is born with personality thanks to cardamom, pink pepper and violet leaves, continues with the heady floral notes of Cistus combined with nutmeg and peach to conclude with the sweetness of Vanilla, Vetiver and Amber that give great persistence and a true diva trail.


Bathroom products